PAUL OBAYAGBONA
Founder of Glyn Studio
Brand Strategy & Design | US & Africa
From winging it and hoping for the best — to a clear positioning, a defined ideal client and a scalable model to build on.
"Working with Skye gave me the clarity I needed and the ones I wasn't thinking of."
The Situation
Paul knew he had something with Glyn Studio. The design work was strong. But the business side was held together with hope and good timing — no real structure, no clear positioning, and no scalable model to rely on.
He was hoping to land high-ticket projects but hadn't built the foundations that attract them. At the back of his mind he knew there were things he hadn't figured out — he just didn't know what they were or where to start.
The Work
We got into the specifics of his positioning — who exactly Glyn Studio was for, what made it different and how to communicate that clearly enough that the right clients would recognise themselves immediately.
We shaped his ideal client profile properly, identifying the specific type of business he wanted to work with and what they needed to hear to say yes. And we built the framework for a model that wasn't just project-to-project — one with structure and a path to predictability.
What Changed
Paul left with a clear positioning he could actually use, a defined ideal client profile and an actionable direction forward to convert high-ticket offers. Not a vague sense of what to do next — a specific one.
In His Words
"I had spent a lot of time thinking and experimenting about how to run and position my studio. Despite thinking I had my answers, I always knew at the back of my mind there were things I hadn't figured out. Working with Skye gave me the clarity I needed — and the ones I wasn't thinking of. I have a better and actionable idea of my positioning and how to attract the ideal people I'd like to work with. If you're stuck in your creative practice and would like clarity and a clear path forward, Skye is the person to work with."
— Obayagbona Paul, Founder of Glyn Studio
“It’s like creative therapy”
— Paul, Founder of Glyn Studio