Under The Bonnet
Stop the slow bleed
Where the money in your agency actually is going, and the 10-minute check that shows you
For founders of design-led creative agencies and studios with a proper team in place, and nobody sitting in the business seat but you.
You built the agency because you're f*cking good at the work. Somewhere along the way it stopped adding up. Revenue's up. The team's flat out. There's less left at the end of the month than when it was three of you.
Free. Ten minutes. Nobody's marking this but you.
Provide your email and I'll send it straight over
Sound familiar?
Some of this will sound familiar. You've said it out loud, to your co-founder, your partner, or the ceiling at 3am.
"We need better systems."
"Let me get a project manager in."
"I need a right-hand person."
"We'll fix it once things calm down."
The bleed isn't in one place. It's everywhere the foundation didn't grow with you. You're operating at a startup level when you're in a scale up stage, and nobody's gone under the bonnet.
What it’s costing you
What’s Inside
The problem you haven't named.
Why every fix you've bought so far has been a layer on top.
The 10-minute check.
Ten statements, plus the three red flags where a single YES means you need help now, whatever the total says.
The method.
Under the Bonnet, The Right Parts, The Test Drive. The order things have to happen in to fix it for good, so you stop paying for plasters.
What the industry gets wrong.
Full-service, "don't move your prices", and "it's a referral industry, get out and network."
What your score means.
And where your gaps cluster.
Start here.
One thing to do this week, without me.
Diagnose before you treat.
You wouldn't let a mechanic swap parts before they'd lifted the bonnet.
Ten minutes.
Tick every one that's true of your agency right now.
Provide your email and I'll send it straight over
PROOF
One client was averaging £1k-3k per sale, inconsistent and underpriced. We restructured into a single high-ticket offer at £12k, with a refined ideal client qualifier behind it. Three qualified prospects lined up in week one. The first £12k sale closed in week two.
That's 4 to 12 times their usual sale, in two weeks, from fixing the offer.
That’s what understanding the root first actually does.