I'm Skye - Fractional CEO and strategic partner for creative agencies and studios. Based in London.

For over a decade, I've been the right-hand person behind creative founders - running delivery, managing clients, training teams, building the systems that kept things alive and moving, usually without the title to match. I've been the employee, the founder, and now the Fractional CEO, which means I've seen the creative industry from every angle there is.

I've also built and closed four businesses of my own. That gave me something no course or book could teach: pattern recognition. I can spot what's about to break before it breaks, because I've watched agencies grow, plateau and fail enough times to know the pattern by heart.

More often than not, when I left a business… it crumbled. Not because the founder wasn't capable - because the business was never built to run without them. It was built to run through them.

In May 2024, I was made redundant, based on that exact same pattern. So I took every mistake I'd witnessed and lived through, and built Creative Wingwoman from scratch. No existing client base. Zero brand presence.

Within 14 months, I'd helped founders across the UK, US, Canada and Africa get out of survival mode and back to running the businesses they actually set out to build.

From pre-revenue startups to scaling agencies - I've seen 50 shades of how not to grow a creative agency. And I've seen exactly what it takes to stop winging it as a scattered freelancer and start leading like a founder.